Generative Artificial Intelligence AI Market Size & Trends 2023 Report

There has been significant growth in the global generative artificial intelligence market due to the deployment of LLM. One of the key features of this tool is that it utilizes deep learning techniques to create natural language text that mimics human speech. For instance, many news agencies are utilizing AI to create news articles from raw Yakov Livshits data such as financial reports, weather predictions, or sports statistics. Additionally, AI tools are used in companies for certain content creation such as social media posts, blogs, and product descriptions. Hence, such applications are AI tools are expected to drive the global generative AI market growth during the forecast period.

  • As the name suggests, software emerged as the dominant segment in the market, with the highest revenue share in 2022.
  • These AI systems use machine learning models trained on large datasets to generate content that is similar to the training data.
  • With generative AI, hardware can identify the underlying pattern in the input and generate comparable material.

North America is the home for most of the key players of Generative AI, And most of the revenue share of the market is generated from this region. We are a strategic management firm helping companies to tackle most of their strategic issues and make informed decisions for their future growth. Our reports are designed to provide insights on the constant flux in the global demand-supply gap of markets. The COVID-19 pandemic positively impacted the growth of the Global Generative AI Market.


Moreover, image synthesis is also being used to develop more realistic and immersive virtual worlds for entertainment and gaming purposes. The COVID-19 pandemic had a positive impact on the market as businesses shifted to the online work model, increasing digitalization across industries. The report provides a detailed analysis of the market and focuses on key aspects such as leading companies, product/service types, and leading applications of the product. Besides, the report offers insights into the industry trends and highlights key industry developments.

generative ai market size

A new wave of AI systems may also have a major impact on employment markets around the world. Shifts in workflows triggered by these advances could expose the equivalent of 300 million full-time jobs to automation, Briggs and Kodnani write. From fashion design to architecture, generative AI can enhance workflows for professionals generating designs, prototypes and simulations more efficiently.

Table of Contents

Thus, the software is driving the demand for this technology in the market by making it more accessible, efficient, customizable, user-friendly, and inferable with other technologies. Major factors hindering revenue growth of the market are ethical concerns surrounding data privacy, security, policies, and workforces as well as high cost regarding maintenance and training data preparation. The use of generative AI technology could result in several new business hazards such as false Yakov Livshits information, plagiarism, copyright violations, and hazardous content. Additional problems that businesses need to address include a lack of transparency and possibility of labor displacement. These kinds of unexpected accidents could have serious negative effects on patient or customer trust and have legal repercussions. In addition, generative AI systems consume large amounts of data that can be biased, poorly controlled, of dubious origin, or used without authorization.

Yakov Livshits
Founder of the DevEducation project
A prolific businessman and investor, and the founder of several large companies in Israel, the USA and the UAE, Yakov’s corporation comprises over 2,000 employees all over the world. He graduated from the University of Oxford in the UK and Technion in Israel, before moving on to study complex systems science at NECSI in the USA. Yakov has a Masters in Software Development.

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It can automate time-consuming processes such as video editing, special effects, animation, and so on. For instance, an AI-generated news article reports on a recent event, but the article comprises errors and false information, resulting in misleading the readers and damaging the credibility of the news outlet. Therefore, end-user companies implementing AI technology must also ensure that they have proper quality control mechanisms in place to check the accuracy of data. Thus, such factors are expected to hinder the global generative AI market growth during the forecast period.

The potential for Generative AI to disrupt markets is driving interest among businesses, but it’s important to approach the technology thoughtfully. Reply is at the forefront of exploring the market potential of Generative AI for enterprises, providing real-world expertise and practical knowledge. This stage involves in finalization of the market size and numbers that we have collected from data integration step. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market. New AI tools use neural networks to learn patterns from existing data in order to create new, original content. However, by the end of the year 2032, it is expected to be worth more than $118.06 billion.

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It can help with drug discovery, genetics research, and medical imaging analysis in healthcare. The software segment accounted for the largest revenue share of 64.8% in 2022 and is expected to continue to dominate the industry over the forecast period. The growth of the software segment can be attributed to factors, such as growing fraudulent activities, overestimation of capabilities, unexpected outcomes, and rising concerns over data privacy. Generative AI software is expected to play a significant role in various industries and sectors, including fashion, entertainment, and transportation, as it is becoming more powerful through robust ML models. For instance, Brands like H&M and Adidas have used generative AI to create clothing designs and custom sneakers. Moreover, this technology has also been used to generate unique patterns for fabrics and prints, saving designers time and effort.

Report Overview

Advancements in Large Language Models (LLMs) and generative machine learning tools are revolutionizing content creation. LLMs like OpenAI’s GPT-3 and Google’s Bard generate text and inspire text-to-image projects like DALL-E and Midjourney. These sophisticated AI systems autonomously create text, visuals, audio, code, data, and multimedia, achieving human-like quality. Although AI-generated content currently represents less than 1% of online, it is projected to reach 50% within a decade. Generative AI and LLMs propel a transformative shift in content creation, communication, and knowledge generation, comparable to the impact of cloud computing and smartphones. With diverse applications in media, communications, software, and life sciences, Generative AI offers cost-efficiency and significant value.

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